Creating an end-to-end pharmaceutical product commercialization and launch excellence capability that optimizes and accelerates patient access to medical advances

New York, March 30, 2022 – Lumanity today announced the acquisition of Innovative Edge (“IE”), a leading provider of pharmaceutical product launch services. The terms of the transaction were not disclosed.

IE partners with world-leading biopharma companies – from Top 20 pharmaceutical manufacturers to fast-growing biotechnology companies – to optimize and accelerate their global, regional, and local product launches. Utilizing its proprietary Launch EcoSystem™ solution, which combines IE’s expertise in building plans and its launch team capabilities with its collaborative launch management platform Ignite™, the company has supported hundreds of product launches, helping to chart, implement, and monitor the key elements required for a successful launch.

The highly complementary addition of IE is fully aligned with Lumanity’s commitment to partnering with life sciences companies around the world to propel commercialization forward.  With the addition of IE, Lumanity offers end-to-end launch capabilities that combines commercialization strategy with launch implementation.

Lumanity was formed by bringing together the expertise and capabilities of several exceptional organizations, including Cello Health, BresMed, Guidemark Health, Cyan Health, and Zipher Medical Affairs, and is backed by Arsenal Capital Partners, a leading middle market private equity firm specializing in building transformative healthcare businesses.  The acquisition of IE strengthens an already unique and diverse collection of deeply experienced industry pioneers, data luminaries, subject expert matters, and proven problem solvers with advanced clinical, scientific, and functional capabilities.  

Jon Williams, CEO of Lumanity, said, We are delighted to welcome IE to the Lumanity family, further enhancing our asset optimization and commercialization capabilities. We look forward to working with our new colleagues to support the launch of new and transformative products that will improve patient health by accelerating and optimizing access to medical advances.”

Steve Marsh, Founder and CEO of IE, said, “We are thrilled to join this exciting and rapidly growing organization.  Our combined capabilities will enable us to build comprehensive launch support programs that work across functions and geographies, and that stretch from early strategy through to tactical implementation.”

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