helping people access and realize their full potential and tapping into the collective wisdom that emanates from people connecting with people we have limitless possibilities for creating transformation…healthcare transformation notwithstanding. A whole-hearted commitment to this philosophy at Guidemark Health allows us to be One Need Ahead
The full realization of ‘Transformation’ will address, specifically, the clients we work with every day. Brand managers, and their sales teams that are inundated with data science buzz but find it challenging to know how best to activate on the success of data science for the purposes of commercial product promotion, disease education, and patient support.
Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.
By Jackie Singley There is evidence of profound transformation across every facet of healthcare from drug discovery, to delivery, access, and everything in between. Already a complex system, the pace of change continues to increase, compounding the ability to keep up. At the center of all this change is people. Read more…
For healthcare, innovation is going to come from the attitudinal change from patients and caregivers: An expectation in experience and responsiveness to parallel what we are seeing in many other modern categories. From making appointments, waiting times, payment options to the actual clinical experience and predictability of therapy.