EVP, Client Services Director
With more than two decades of healthcare industry experience, Mark is known as an innovator among his clients and peers. He has spent the last 20 years in the agency world working in a broad range of therapeutic categories, from OTCs to oncology. The five years prior, Mark was in the device industry on the client side.
Mark is an expert in innovative programs for HCP and patient/consumer audiences. He has extensive strategic branding experience for both corporate and product-specific assignments. Mark has led a variety of high profile and successful inline, launch, and relaunch efforts within the US and globally. Brands include Cialis, Nexium, Crestor, Symbicort, XIAFLEX, Duopa, Iressa, Myfortic, and Metamucil, which Mark worked to reinvigorate as Meta Multi-Health. He holds an MBA in Marketing, supplemented with a recent graduate-level executive education program in Digital Marketing, and a BA in Economics.
Mark enjoys time with his wife and two teenage daughters, playing tennis, and traveling to interesting locations. He’s passionate about healthcare, technology, and advertising; and Mark always likes to have at least one good laugh a day.