For this Lung Cancer Awareness Month, let’s look at how far we’ve come in the last 10 years— and imagine how much more can be done.
We are proud to be featured as one of the Medical Marketing & Media (MM&M) Top 100 Agencies again for 2019. The Agency 100 list, published each July, represents the most comprehensive coverage of the most innovative and forward-thinking healthcare communication firms in North America.
No one could have predicted just how profoundly smartphones would change human behavior. This isn’t just a buzz worthy statement. Depending on your source, research shows that Americans look at their Smartphones upward of 150 times a day and goldfish have a greater attention span at 9 seconds vs. 5-8 seconds for the average Internet user. We no longer use a phone to make phone calls (unless absolutely necessary) and more and more, these super Read more…
Disclaimer: This blog will not contain jokes about millennials Forget everything you have heard about millennials. The media may paint millennials as lazy hipsters addicted to taking selfies, but in actuality, they are open-minded, accepting, confident, self-expressive, and receptive to new ideas and ways of living. Born between 1980 and 2000, there are more than 90 million millennials living in the United States.1 They are recognized as the first generation to grow up completely immersed in Read more…
Patients want brands that prove that you “get them.” In terms of the HCP, telling physicians that your product is different is no longer sufficient to gain acceptance. Marketers must demonstrate and prove that their brand is different in order to stand out, build confidence, and ultimately change treatment decisions that shift business.
helping people access and realize their full potential and tapping into the collective wisdom that emanates from people connecting with people we have limitless possibilities for creating transformation…healthcare transformation notwithstanding. A whole-hearted commitment to this philosophy at Guidemark Health allows us to be One Need Ahead
The full realization of ‘Transformation’ will address, specifically, the clients we work with every day. Brand managers, and their sales teams that are inundated with data science buzz but find it challenging to know how best to activate on the success of data science for the purposes of commercial product promotion, disease education, and patient support.
These are some of the key buzzwords that found their way into a recent discovery call with a client around a new training and development curriculum initiative for an upcoming product launch. While these terms had not yet been introduced to his specific materials, he is not alone in this effort to enhance his internal communication materials by using these traits as his guiding principles.
Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.