Search Engine Optimization, or SEO, seems to be an endlessly murky topic for all involved. Nowhere is this truer than in the twin worlds of health care and pharmaceuticals. Let’s try to clear up SEO here today and get to its core.
Happy new year colleagues and friends! It is hard to believe this month marks the one year anniversary of our inaugural Health Action Community event, focused on addressing unmet needs in metastatic breast cancer (MBC). As I reflect on the progress made since last January, I thought now is an ideal time to share details from the day, acknowledge the many contributions of the participants, and provide an update on action steps since the event. Read more…
“Gold standard” and “minimally invasive” get ingrained in physicians’ heads early on in medical school, and later become the foundational pillars for patient care. When determining the best cancer treatment, “gold standard” means taking a tissue biopsy from the patient to genetically profile a tumor. Unfortunately, for many patients, this requires a procedure that is usually invasive, oftentimes painful, and may not yield enough tissue to sample. Enter the liquid biopsy. A liquid biopsy is Read more…
November is more than just the Season of Giving—it’s also Lung Cancer Awareness Month. Last week, my wife and I attended LUNGevity’s 7th annual Celebration of Hope Gala in NYC where I had the privilege of meeting many of the people in this picture. It’s truly inspiring to say that everyone in the picture below is a lung cancer survivor! What absolutely blew my mind was the number of survivors in the room…. think about Read more…
For this Lung Cancer Awareness Month, let’s look at how far we’ve come in the last 10 years— and imagine how much more can be done.
The individual and family receiving a diagnosis and being confronted with the term “rare” can also hear “easily forgotten” and “not a priority” in terms of research and advocacy.
We are proud to be featured as one of the Medical Marketing & Media (MM&M) Top 100 Agencies again for 2019. The Agency 100 list, published each July, represents the most comprehensive coverage of the most innovative and forward-thinking healthcare communication firms in North America.
No one could have predicted just how profoundly smartphones would change human behavior. This isn’t just a buzz worthy statement. Depending on your source, research shows that Americans look at their Smartphones upward of 150 times a day and goldfish have a greater attention span at 9 seconds vs. 5-8 seconds for the average Internet user. We no longer use a phone to make phone calls (unless absolutely necessary) and more and more, these super Read more…
Patients want brands that prove that you “get them.” In terms of the HCP, telling physicians that your product is different is no longer sufficient to gain acceptance. Marketers must demonstrate and prove that their brand is different in order to stand out, build confidence, and ultimately change treatment decisions that shift business.
helping people access and realize their full potential and tapping into the collective wisdom that emanates from people connecting with people we have limitless possibilities for creating transformation…healthcare transformation notwithstanding. A whole-hearted commitment to this philosophy at Guidemark Health allows us to be One Need Ahead