Logo: Lung Cancer Awareness, Keep the Dialogue Going

Do liquid biopsies represent a foregone conclusion in first line of testing?

“Gold standard” and “minimally invasive” get ingrained in physicians’ heads early on in medical school, and later become the foundational pillars for patient care. When determining the best cancer treatment, “gold standard” means taking a tissue biopsy from the patient to genetically profile a tumor. Unfortunately, for many patients, this requires a procedure that is usually invasive, oftentimes painful, and may not yield enough tissue to sample. Enter the liquid biopsy. A liquid biopsy is Read more…

Logo: Lung Cancer Awareness, Keep the Dialogue Going

A Month of Awareness and Thanks

November is more than just the Season of Giving—it’s also Lung Cancer Awareness Month. Last week, my wife and I attended LUNGevity’s 7th annual Celebration of Hope Gala in NYC where I had the privilege of meeting many of the people in this picture. It’s truly inspiring to say that everyone in the picture below is a lung cancer survivor! What absolutely blew my mind was the number of survivors in the room…. think about Read more…

Unleashing the Power of Moment Marketing in Healthcare

No one could have predicted just how profoundly smartphones would change human behavior. This isn’t just a buzz worthy statement. Depending on your source, research shows that Americans look at their Smartphones upward of 150 times a day and goldfish have a greater attention span at 9 seconds vs. 5-8 seconds for the average Internet user.  We no longer use a phone to make phone calls (unless absolutely necessary) and more and more, these super Read more…

Marketing Healthcare to Millennials

Disclaimer: This blog will not contain jokes about millennials Forget everything you have heard about millennials. The media may paint millennials as lazy hipsters addicted to taking selfies, but in actuality, they are open-minded, accepting, confident, self-expressive, and receptive to new ideas and ways of living. Born between 1980 and 2000, there are more than 90 million millennials living in the United States.1 They are recognized as the first generation to grow up completely immersed in Read more…