Lung Cancer Awareness
Let’s Recognize the Advances in Lung Cancer this November
For this Lung Cancer Awareness Month, let’s look at how far we’ve come in the last 10 years— and imagine how much more can be done.
Rare Disease
Rare Diseases: Why Lexicon Matters
The individual and family receiving a diagnosis and being confronted with the term “rare” can also hear “easily forgotten” and “not a priority” in terms of research and advocacy.
Industry News
MM&M Names Guidemark Health a Top 100 Agency
We are proud to be featured as one of the Medical Marketing & Media (MM&M) Top 100 Agencies again for 2019. The Agency 100 list, published each July, represents the most comprehensive coverage of the most innovative and forward-thinking healthcare communication firms in North America.
Engagement
Unleashing the Power of Moment Marketing in Healthcare
No one could have predicted just how profoundly smartphones would change human behavior. This isn’t just a buzz worthy statement. Depending on your source, research shows that Americans look at their Smartphones upward of 150 times a day and goldfish have a greater attention span at 9 seconds vs. 5-8 seconds for the average Internet user. We no longer use a phone to make phone calls (unless absolutely necessary) and more and more, these super Read more…
Industry News
ASCO shifts gears and puts patients first
Patients want brands that prove that you “get them.” In terms of the HCP, telling physicians that your product is different is no longer sufficient to gain acceptance. Marketers must demonstrate and prove that their brand is different in order to stand out, build confidence, and ultimately change treatment decisions that shift business.
Transforming Healthcare
Transformation: Optimizing The Power Of Human Connection & Human Potential
helping people access and realize their full potential and tapping into the collective wisdom that emanates from people connecting with people we have limitless possibilities for creating transformation…healthcare transformation notwithstanding. A whole-hearted commitment to this philosophy at Guidemark Health allows us to be One Need Ahead
Transforming Healthcare
Transformation: Turning Data Science into Data Decisions
The full realization of ‘Transformation’ will address, specifically, the clients we work with every day. Brand managers, and their sales teams that are inundated with data science buzz but find it challenging to know how best to activate on the success of data science for the purposes of commercial product promotion, disease education, and patient support.
Engagement
Quick. Assessible. Engaging.
These are some of the key buzzwords that found their way into a recent discovery call with a client around a new training and development curriculum initiative for an upcoming product launch. While these terms had not yet been introduced to his specific materials, he is not alone in this effort to enhance his internal communication materials by using these traits as his guiding principles.
Transforming Healthcare
Transforming Healthcare, Creatively
Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.
Transforming Healthcare
Conquering the Challenges of Change
By Jackie Singley There is evidence of profound transformation across every facet of healthcare from drug discovery, to delivery, access, and everything in between. Already a complex system, the pace of change continues to increase, compounding the ability to keep up. At the center of all this change is people. Technological advances have transformed every aspect of life and there are high expectations for healthcare brands to follow suit. There is nothing novel about these Read more…