News

Unleashing the Power of Moment Marketing in Healthcare

No one could have predicted just how profoundly smartphones would change human behavior. This isn’t just a buzz worthy statement. Depending on your source, research shows that Americans look at their Smartphones upward of 150 times a day and goldfish have a greater attention span at 9 seconds vs. 5-8 seconds for the average Internet user.  We no longer use a phone to make phone calls (unless absolutely necessary) and more and more, these super Read more…

By Jackie Singley, ago

ASCO shifts gears and puts patients first

Patients want brands that prove that you “get them.” In terms of the HCP, telling physicians that your product is different is no longer sufficient to gain acceptance. Marketers must demonstrate and prove that their brand is different in order to stand out, build confidence, and ultimately change treatment decisions that shift business.

By Michael Parisi, ago

Quick. Assessible. Engaging.

These are some of the key buzzwords that found their way into a recent discovery call with a client around a new training and development curriculum initiative for an upcoming product launch. While these terms had not yet been introduced to his specific materials, he is not alone in this effort to enhance his internal communication materials by using these traits as his guiding principles.

By Devin Kanach, ago

Transforming Healthcare, Creatively

Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.

By Jennifer Rodriguez, ago

Conquering the Challenges of Change

By Jackie Singley There is evidence of profound transformation across every facet of healthcare from drug discovery, to delivery, access, and everything in between. Already a complex system, the pace of change continues to increase, compounding the ability to keep up. At the center of all this change is people. Technological advances have transformed every aspect of life and there are high expectations for healthcare brands to follow suit. There is nothing novel about these Read more…

By Jackie Singley, ago

Part II: Planning the H.A.C. Event

All in, planning the hackathon took five months. In post-event debriefs among the H.A.C. MBC committee, three overarching themes for hosting a successful hackathon emerged:  Build the right team: Assemble a strong team based on relevant expertise in event planning, audience insights, design thinking, marketing, and therapeutic experience. Plan, plan, plan: Meet regularly and allot enough time to cover all the details and program related decisions. Stay flexible: Expect change. Be able to pivot and Read more…

By Jackie Singley, ago

Part I: From Idea to Practice: A Perspective on Hosting a Successful Hackathon Event

How do you bring a group of diverse, health-minded thinkers together to ideate innovative solutions with the potential to address healthcare’s greatest challenges? You host a hackathon. Last week, we did just that and welcomed over forty guests to our inaugural H.A.C. (Health Action Community) event. A Guidemark Health H.A.C. event is an all-day mini-hackathon where participants work in groups, bringing their unique experiences and a willingness to collaborate in order to formulate solutions with Read more…

By Jackie Singley, ago