Quick. Assessible. Engaging.

These are some of the key buzzwords that found their way into a recent discovery call with a client around a new training and development curriculum initiative for an upcoming product launch. While these terms had not yet been introduced to his specific materials, he is not alone in this effort to enhance his internal communication materials by using these traits as his guiding principles.

Transforming Healthcare, Creatively

Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.

Conquering the Challenges of Change

By Jackie Singley There is evidence of profound transformation across every facet of healthcare from drug discovery, to delivery, access, and everything in between. Already a complex system, the pace of change continues to increase, compounding the ability to keep up. At the center of all this change is people. Technological advances have transformed every aspect of life and there are high expectations for healthcare brands to follow suit. There is nothing novel about these Read more…

Part II: Planning the H.A.C. Event

All in, planning the hackathon took five months. In post-event debriefs among the H.A.C. MBC committee, three overarching themes for hosting a successful hackathon emerged:  Build the right team: Assemble a strong team based on relevant expertise in event planning, audience insights, design thinking, marketing, and therapeutic experience. Plan, plan, plan: Meet regularly and allot enough time to cover all the details and program related decisions. Stay flexible: Expect change. Be able to pivot and Read more…

Part I: From Idea to Practice: A Perspective on Hosting a Successful Hackathon Event

How do you bring a group of diverse, health-minded thinkers together to ideate innovative solutions with the potential to address healthcare’s greatest challenges? You host a hackathon. Last week, we did just that and welcomed over forty guests to our inaugural H.A.C. (Health Action Community) event. A Guidemark Health H.A.C. event is an all-day mini-hackathon where participants work in groups, bringing their unique experiences and a willingness to collaborate in order to formulate solutions with Read more…

Marketing Healthcare to Millennials

Disclaimer: This blog will not contain jokes about millennials Forget everything you have heard about millennials. The media may paint millennials as lazy hipsters addicted to taking selfies, but in actuality, they are open-minded, accepting, confident, self-expressive, and receptive to new ideas and ways of living. Born between 1980 and 2000, there are more than 90 million millennials living in the United States.1 They are recognized as the first generation to grow up completely immersed in Read more…