Unleashing the Power of Moment Marketing in Healthcare

No one could have predicted just how profoundly smartphones would change human behavior. This isn’t just a buzz worthy statement. Depending on your source, research shows that Americans look at their Smartphones upward of 150 times a day and goldfish have a greater attention span at 9 seconds vs. 5-8 seconds for the average Internet user.  We no longer use a phone to make phone calls (unless absolutely necessary) and more and more, these super Read more…

ASCO shifts gears and puts patients first

Patients want brands that prove that you “get them.” In terms of the HCP, telling physicians that your product is different is no longer sufficient to gain acceptance. Marketers must demonstrate and prove that their brand is different in order to stand out, build confidence, and ultimately change treatment decisions that shift business.

Quick. Assessible. Engaging.

These are some of the key buzzwords that found their way into a recent discovery call with a client around a new training and development curriculum initiative for an upcoming product launch. While these terms had not yet been introduced to his specific materials, he is not alone in this effort to enhance his internal communication materials by using these traits as his guiding principles.

Transforming Healthcare, Creatively

Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.

Conquering the Challenges of Change

By Jackie Singley There is evidence of profound transformation across every facet of healthcare from drug discovery, to delivery, access, and everything in between. Already a complex system, the pace of change continues to increase, compounding the ability to keep up. At the center of all this change is people. Technological advances have transformed every aspect of life and there are high expectations for healthcare brands to follow suit. There is nothing novel about these Read more…