Patients want brands that prove that you “get them.” In terms of the HCP, telling physicians that your product is different is no longer sufficient to gain acceptance. Marketers must demonstrate and prove that their brand is different in order to stand out, build confidence, and ultimately change treatment decisions that shift business.
helping people access and realize their full potential and tapping into the collective wisdom that emanates from people connecting with people we have limitless possibilities for creating transformation…healthcare transformation notwithstanding. A whole-hearted commitment to this philosophy at Guidemark Health allows us to be One Need Ahead
The full realization of ‘Transformation’ will address, specifically, the clients we work with every day. Brand managers, and their sales teams that are inundated with data science buzz but find it challenging to know how best to activate on the success of data science for the purposes of commercial product promotion, disease education, and patient support.
These are some of the key buzzwords that found their way into a recent discovery call with a client around a new training and development curriculum initiative for an upcoming product launch. While these terms had not yet been introduced to his specific materials, he is not alone in this effort to enhance his internal communication materials by using these traits as his guiding principles.
Being a creative soul working in such a dynamic landscape allows me to continually learn and push the limits. In my estimation, there are two roles of creativity as it relates to healthcare—building brands and leveraging the rise of technology as a form of marketing—often these are one in the same. In the realm of oncology, the two roles are integral as technology continues to interact with our target audiences at almost every point of their journey in ways we never thought possible.
By Jackie Singley There is evidence of profound transformation across every facet of healthcare from drug discovery, to delivery, access, and everything in between. Already a complex system, the pace of change continues to increase, compounding the ability to keep up. At the center of all this change is people. Technological advances have transformed every aspect of life and there are high expectations for healthcare brands to follow suit. There is nothing novel about these Read more…
For healthcare, innovation is going to come from the attitudinal change from patients and caregivers: An expectation in experience and responsiveness to parallel what we are seeing in many other modern categories. From making appointments, waiting times, payment options to the actual clinical experience and predictability of therapy.
All in, planning the hackathon took five months. In post-event debriefs among the H.A.C. MBC committee, three overarching themes for hosting a successful hackathon emerged: Build the right team: Assemble a strong team based on relevant expertise in event planning, audience insights, design thinking, marketing, and therapeutic experience. Plan, plan, plan: Meet regularly and allot enough time to cover all the details and program related decisions. Stay flexible: Expect change. Be able to pivot and Read more…
How do you bring a group of diverse, health-minded thinkers together to ideate innovative solutions with the potential to address healthcare’s greatest challenges? You host a hackathon. Last week, we did just that and welcomed over forty guests to our inaugural H.A.C. (Health Action Community) event. A Guidemark Health H.A.C. event is an all-day mini-hackathon where participants work in groups, bringing their unique experiences and a willingness to collaborate in order to formulate solutions with Read more…
Disclaimer: This blog will not contain jokes about millennials Forget everything you have heard about millennials. The media may paint millennials as lazy hipsters addicted to taking selfies, but in actuality, they are open-minded, accepting, confident, self-expressive, and receptive to new ideas and ways of living. Born between 1980 and 2000, there are more than 90 million millennials living in the United States.1 They are recognized as the first generation to grow up completely immersed in Read more…