Part II: Planning the H.A.C. Event

All in, planning the hackathon took five months. In post-event debriefs among the H.A.C. MBC committee, three overarching themes for hosting a successful hackathon emerged:  Build the right team: Assemble a strong team based on relevant expertise in event planning, audience insights, design thinking, marketing, and therapeutic experience. Plan, plan, plan: Meet regularly and allot enough time to cover all the details and program related decisions. Stay flexible: Expect change. Be able to pivot and Read more…

Part I: From Idea to Practice: A Perspective on Hosting a Successful Hackathon Event

How do you bring a group of diverse, health-minded thinkers together to ideate innovative solutions with the potential to address healthcare’s greatest challenges? You host a hackathon. Last week, we did just that and welcomed over forty guests to our inaugural H.A.C. (Health Action Community) event. A Guidemark Health H.A.C. event is an all-day mini-hackathon where participants work in groups, bringing their unique experiences and a willingness to collaborate in order to formulate solutions with Read more…

Marketing Healthcare to Millennials

Disclaimer: This blog will not contain jokes about millennials Forget everything you have heard about millennials. The media may paint millennials as lazy hipsters addicted to taking selfies, but in actuality, they are open-minded, accepting, confident, self-expressive, and receptive to new ideas and ways of living. Born between 1980 and 2000, there are more than 90 million millennials living in the United States.1 They are recognized as the first generation to grow up completely immersed in Read more…