Our approach to engagement is rare–we don’t always think more is better and we carefully choose points of engagement and believe in doing so with an iterative approach. We firmly believe that we must know where to find our target audiences, speak to them frequently, and react to their response to our narrative and experiences. We leverage cross-functionality teams to gauge success for specific tactics within thoughtfully selected mediums. While we can track “page clicks” and “repeat visits,” we find it even more meaningful to discover what resonated, why, and if those responses change as the audience engages with the experiences we offer them.